The Exclusive Seller Representation Agreement in Alberta: Why Every Home Seller Needs It

If you’re planning to sell your home in Alberta, the very first step is signing an Exclusive Seller Representation Agreement. This document is more than a formality—it’s the contract that ensures you receive the full protection, marketing, and advocacy of a licensed REALTOR®.

As a seller, you deserve to know exactly what to expect from me, and this agreement puts it all in writing.

What Is the Exclusive Seller Representation Agreement?

The Exclusive Seller Representation Agreement is a legally required contract between you and your REALTOR®. It sets the terms of how your property will be marketed, how offers will be handled, and what duties I owe to you as my client.

The agreement covers:

• Fiduciary duties – my obligations of loyalty, confidentiality, full disclosure, and always putting your best interests first.

• Marketing strategy – how your home will be listed on MLS®, promoted online, and shown to qualified buyers.

• Commission structure – a clear explanation of how REALTOR® fees are handled, so there are no surprises.

• Time frame – the length of time I’m authorized to act as your exclusive listing agent.

• Additional services – from staging advice to open houses, professional photography, and negotiation strategy.

  
  

Why It Matters

Too often, sellers don’t realize that without a signed agreement, they don’t actually have formal representation. That means no guarantee of marketing, no obligation of loyalty, and no legal assurance of advocacy.

With the Exclusive Seller Representation Agreement, you gain:

• Dedicated representation – I am legally and ethically bound to act in your best interests.

• Clarity and transparency – every detail of our working relationship is laid out in writing.

• Protection and peace of mind – you know exactly how your home will be marketed and how offers will be handled.

  
  

Simply put: this agreement ensures you aren’t navigating the sale of your home alone.

My Commitment to Sellers

When you list with me, I don’t skim over this document. I sit down with you to review every section, answer your questions, and ensure you’re confident before signing.

My goal is to make sure you understand the process and feel protected from start to finish.

From preparing your property for market to negotiating the best possible offer, I use the Exclusive Seller Representation Agreement as the foundation of a relationship built on trust, accountability, and results.

Final Word

The Exclusive Seller Representation Agreement is your assurance that you’ll receive the full service and protection of a REALTOR® who’s committed to your success. Selling your home is one of the biggest financial decisions you’ll ever make—don’t take it on without the right contract in place.

📞 Call me today to schedule a listing consultation, and let’s get your home sold with confidence.

— Mike Sarnecki, REALTOR®